Grand Re-Opening 5th & PCH

Shop Dine Stay Play

The grand “re-opening” of newly named 5th & PCH was held Saturday, May 13 to officially designate the mixed-use development formerly known as The Strand with the new name of 5th & PCH to represent its new look, new merchants and annual calendar of special events.

Owner of the mixed-use development is CAPREF Strand, based in Dallas. “The name 5th & PCH makes the connection between the property and it’s immediate location next to the preeminent beach and iconic pier location in America!” states Director of Asset Management, Lance Taylor. “We are excited to be part of the center of Huntington Beach events, it’s lifestyle and provide an eclectic mix of merchants who embody the Shop, Play, Stay and Dine element its residents and visitors are looking for.

“The name 5th & PCH says where we are and identifies us as a major part of Downtown Huntington Beach,” states Kate Leigh, who is Senior Property Manager for Stream Realty, who manages the overall operations and leasing. “We just completed a top to bottom renovation of the Shorebreak Hotel, 2nd level offices, plus first level retailers and restaurants” adds Ms. Leigh.

In addition to the merchants now open for business, HQ Gastropub will join the eclectic tenant mix in late summer to provide high quality food, beer, wine, spirits and music with a visually inspiring décor of classic vintage guitars and art to create a festive and memorable experience.

“We are truly a destination for locals and visitors with all we have to offer for shopping, dining and family-friendly events,” adds Kate. “Our incredible ocean view and access to the beach and HB Pier make 5th & PCH the place to be; relaxing, inspiring, fun, energizing and a fabulous environment for the family.”

One of the major improvements recently completed is the $3 million renovation of the Shorebreak Hotel & Pacific Hideaway Restaurant & Bar. Hotel General Manager, Justin Simpson states “we just remodeled all of our 157 rooms, plus lobbies, meeting spaces, and 24-hour gym complete with a 40’ wide bouldering wall!”

Pacific Hideaway Restaurant & Bar opened in May on Shorebreak Hotel’s 2nd level. Diners can sit in the restaurant or spacious patio that overlooks 5th Street and magnificent ocean view while having breakfast, lunch, dinner or cocktails. According to restaurant manager, Blake Mathias, “everything is prepared inhouse and offers modern American classics inspired by Asian and island flavors. We spent two years developing the menu and brought in award-winning chefs and bartenders to create an experience people are looking for – whether on vacation, or want to feel they are!”

Another new addition to 5th & PCH includes lf Outlet, offering young ladies apparel and is located on PCH, (next to Rip Curl). The lf represents the last two letters of “self” and encourages its customers to express their “self”.

The Pizza Press opened in April 2017, featuring a “build your own pizza” restaurant with patio ample seating, and offers craft beers, wine, and freshly made salads and desserts. The décor is a throw-back to the 1920’s (East Coast style) with wall paper similar to newspapers printed nearly 100 years ago, and vintage photos of a printing press factory.

5th & PCH begins an ambitious calendar of special events, starting June when they roll out a summer concert series, DIY nights, Skateboard Demos and other family-friendly activities. “We’re calling it 2nd & 4th on 5th – because we’re hosting events every second and every fourth Tuesday through October” adds Kate Leigh. “We want people to bring their beach blankets and chairs to sit and relax, or get up and dance to the live music. We’re also offering family activities like DIY projects sponsored by local retailers like Michaels.”

Merchants at 5th & PCH will be a large part of the special events at 5th & PCH, including Active Ride Shop’s popular skateboard demos & contests, food samples & discounts from restaurants, and fashion shows from the popular clothing & accessories retailers.

“Future tenants will bring a different experience than what is currently offered at 5th & PCH” according to Terrison Quinn, Sr. VP of Leasing for Stream Realty. “We’re looking at a high end salon, specialty fitness studio and a tapas-style restaurant,” adds Quinn. “Tenants are attracted to the built-in critical mass of shoppers and diners Shorebreak Hotel offers with its year-round high occupancy of business and leisure travelers. That factor along with being adjacent to a world class beach and lively downtown environment offer a ‘cool factor’ that is certainly an advantage for 5th & PCH.”

5th & PCH merchants include:

Restaurants: Bruxie, Johnny Rockets, Pacific Hideaway, Ritter’s Steam Kettle Cooking, Shakeaway and The Pizza Press.

Apparel & Accessories: Active Ride Shop, Chilli Beans Accessories, Forever 21, Jolyn Clothing, lf Outlet, Merrilee’s Swimwear, Rip Curl, Skechers.

Specialty: CVS Pharmacy.

Hotel: Shorebreak Hotel.

For more information about 5th & PCH, including events, shops, restaurants and hotel, visit  

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