Bella Terra: Reimagined + Reinvented

Surf City’s Premier Lifestyle Destination

Tottering was the word that came to mind, the first time I strolled through the dated retail shops and chain department stores (its anchor was Montgomery Ward) that populated the once-thriving strip center/shopping mall that stretched down Edinger Ave. from Beach Blvd. way back in the day.

A then 20-something in the mid-1990s, I was new to Surf City and less than impressed with the center’s offerings. Not all the way to decrepit, certainly, but as malls go, you might compare it to Frances Mayes’ villa in Tuscany pre-Under the Tuscan Sun facelift. But that was before DJM Capital Partners took over and gave the center the TLC it so craved.

Built on the site of the former Huntington Center, the refresh took design cues from Surf City’s casual lifestyle vibes; think REI and Huntington Surf & Sport; and brought to the heart of Huntington Beach one of Orange County’s premier lifestyle destinations filled with shopping options for every age – from apparel, health and beauty, books and specialty retailers and housewares and home furnishings to destination dining, grocery and multi-plex theater.

Home to over 70 stores, outdoor cafes, restaurants and a 20-screen theater, Bella Terra recently unveiled a gorgeous public space for our community: The Green and The Garden at Bella Terra – HB’s biggest and best “backyard” stylized with inspiration from Southern California’s Spanish roots.

The communal feel isn’t new to retail, certainly, but the uplift that it gives Bella Terra is palpable. No longer are there dead spaces, depressing old shops and an empty events calendar. Today, guests will discover epicurean fare, al fresco dining, free Wi-Fi, concert stage, children’s area and inviting seating options and conversation areas throughout – all in a lushly landscaped setting that feels like the backyard you’ve always dreamed of. Reflective of the dining al fresco culture of Spain and throughout Europe, the open-air beer and wine garden resides under a grand Sycamore tree, festoon lighting setting the space aglow with its communal tables, private dining experiences, craft beer, fine wine, epicurean treats and new quick-serve restaurants.

“We took in a lot of local feedback from Huntington Beach residents, and are very grateful to have had tremendous support,” says Chief Retail Officer Stenn Parton. “We’re excited for folks to come hang out in their new backyard.”

More is coming down the pipe too: exciting eateries, taprooms, and bubble tea are all on the business plan for later this year. Among the new restaurants include SomiSomi, COMEBUYTEA, HB Hot by Four Sons Brewing, Silverlake Ramen and opening in January 2021, Puesto. Live music will fill the air every Friday, Saturday and Sunday evening from 6 pm – 9 pm and on weekends from 12 pm – 3 pm (including your favorite holiday classics through Christmas).

Speaking of Christmas, a beautifully decorated tree in front of Burlington Coat Factory will provide the perfect backdrop for family pictures, Mr. and Mrs. Claus and their sleigh will be available for outdoor photos, there will be strolling carolers and magic snow will fall every hour in certain spots at Bella Terra each day throughout the season. And something our family is super excited about … Century Theater offers the opportunity for residents to rent out a theater for movie night with up to 20 guests. I, for one, can’t wait to see all the recent changes and experience Bella Terra’s latest offerings. I’ll meet you there.

Bella Terra
7777 Edinger Ave.
Huntington Beach
For more information on all of our programs and events, please visit www.BellaTerra-HB.com and follow us on @bellaterrahb

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