Absolutely Fabulous. Surf City’s Most Unique Gifts & Décor Boutique

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Photography by Lana Farfan, Caught in the Moment Photography

Diane Silverstein had never heard of the show “Absolutely Fabulous” when she named her aptly-titled gifts and décor boutique in central Huntington Beach. But the fun-loving, irreverent, blonde, champagne-promoting show does give a glimpse into what makes Absolutely Fabulous such a treasure. Absolutely Fabulous is not your run-of-the-mill, Hallmark-style gift shop; they are as fun and irreverent as the show they share a name with. “We’re like family here,” glows Diane. “I give my regulars a 10% discount on everything, and we often know what they’re looking for before they do.”

The nature of gift purchasing has changed greatly since the advent of the internet. How has Absolutely Fabulous stayed above the fray and blossomed while the rest of the gift industry flounders? “That’s easy,” responds Diane Silverstein, “quality, selection, price range, and ease of shopping.” After many visits to her “absolutely fabulous” gift and décor shop, I would have to agree. “Plus – we ship world-wide, so you can mail your stuff right from here!”

035-absolutely-fabulous-halloween-2016While the internet excels at making home shopping the easiest experience, when you know exactly what you’re looking for, much of holiday gift-giving starts with “who is this for, and how much do I want to spend on them?” Absolutely Fabulous makes this type of shopping easy with their “you know the personality, we know the product” approach to holiday gift-giving. “You see,” Diane explains in her charming English accent, “we spend hours and hours searching for the best new products offered in the gift industry. When our customers come in with their lists, we walk them around and point out options that our customers would never have found in an internet search.”

036-absolutely-fabulous-halloween-2016Diane is not kidding on that last point. The variety and uniqueness of products at Absolutely Fabulous is astounding: hand-made jewelry, Miche Bag purses (the ones where you just drop the “insides” of your purse into a new shell, rather than having to dump all of your stuff out!), $10 silk scarves, old-school shaving kits for men, a “Daddy’s Tool Bag” that includes diaper changing equipment, and instructional DVD, face mask and other funny items, rare paintings by successful artists, large crystal chandeliers, crystal perfume bottles, stuffed animal baby bottle covers, piggy banks for kids, “dorm survival kits” for new students, wedding party gifts, rare Disney art and collectibles, Christmas decorations that range from very inexpensive bottle stoppers and tree decorations to 6-foot high collectible Santa dolls. Absolutely really does cover the gamut of gifts for anyone: “from birth to death and everything in-between is our moniker” Diane proudly states. I tend to agree.

043-absolutely-fabulous-halloween-2016Let’s see what other people have had to say about Absolutely Fabulous (we checked their reviews): “nicest ladies who took terrific care of me,” “Love this store. It’s amazing and wonderful to shop in.” The raves go on and on. Absolutely Fabulous is not only a local treasure, however, they have been awarded multiple national awards for her visual merchandising (did I mention that they have the best windows in the country – an honor repeatedly bestowed upon them by industry publications) and marketing. Diane was even flown to the United Kingdom by Gifts and Decorative Accessories Magazine (the leading magazine in the gift industry), put up in a hotel, and honored with the title of “VIP buyer.” “I guess they just like the selections I’ve made over the years,” Diane humbly responds when I ask why they chose her for this honor.

052-absolutely-fabulous-halloween-2016So what are you waiting for? For every dollar spent at a local shop, 48% goes back into the community. If you purchase from a major, non-local, retailer, the number is 13%. For the internet – nothing (unless the business or distributor happens to be close to you, which is highly unlikely)!! This holiday season, find out why Absolutely Fabulous is so appropriately-named. Give local family businesses your time. You will find that you spend both less time and less money, all while adding to the local economy. It’s a no-brainer!

Connect with Diane and the crew at Absolutely Fabulous located at 6026 Warner Avenue in Huntington Beach, call (714) 842-1608 or visit www.absolutelyfabulous1.com

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